Context

Largely, the main thing separating professional photographers from the rest of the pack is the ability to create images that have an emotional affect on audiences. Your average photographer can make a good-looking image of the Eiffel Tower — the professional gets you to feel the soul of Paris. A good photographer gets a nice portrait at golden hour — the professional makes you long to be there. The normal photographer shows you their road trip — the professional makes it yours. This subtle distinction is obvious to the viewer but a complicated and elusive skillset that pushes past obvious imagery into deeper territories and establishes a voice in photography.